Logo Design, Color Styles, Brand Messaging, Photo & Video Guidelines (2015-2016)
Fer Juaristi
Sales Page




This site contains private sales information and can't be shared publicly. If you'd like more information,ation about this project, please contact me.
Richard Cao
Muddy Shoe Adventures




He & She Photo










See site here - >
Prince Lionheart - Redesigned Packaging
Creative Direction & Lead Designer (2014 - 2015)
Faucet Extender
Before
After
Seat Saver
Before
After
Toilet Trainer
Before
After
Infant Seat
Before
After
I led the branding updates for Prince Lioneheart, which included redesigning of all of its product packaging.
Elements we wanted to convey with the updates:
- Introduction of Lifestyle Photography to convey the lively and fun product use (Photography done by me)
- Increase brand recognizability ("Pop From the Shelf")
- Increase package consistency
Prince Lionheart - Safety Line Packaging
Prince Lionheart - Child Booster Seat
A kids booster seat that is as beautiful as the adult chair it sits on top of. The seat is made of a strong polypropylene plastic but features a unique in-laid floating silicone cushion. The cushion is molded directly into the seat itself, resulting in a flush surface that can be wiped clean easily.
* Materials: PP (Hard Plastic), TPE (Soft Plastic/Silicone)
Product is now available in mass retail stores like Target and Walmart.
Hanging Baby Seat Concept
Materials: PP (Hard Plastic), PU (Soft Density Foam)
Wall Pockets - Product Concept





