physical

Prince Lionheart - Redesigned Packaging

Creative Direction & Lead Designer (2014 - 2015)


Faucet Extender

 

Before

After


Seat Saver

 

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After


Toilet Trainer

 

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After


Infant Seat

 

Before

After

 

I led the branding updates for Prince Lioneheart, which included redesigning of all of its product packaging.

Elements we wanted to convey with the updates:

- Introduction of Lifestyle Photography to convey the lively and fun product use (Photography done by me)

- Increase brand recognizability ("Pop From the Shelf")

- Increase package consistency

Prince Lionheart - Child Booster Seat

A kids booster seat that is as beautiful as the adult chair it sits on top of.  The seat is made of a strong polypropylene plastic but features a unique in-laid floating silicone cushion. The cushion is molded directly into the seat itself, resulting in a flush surface that can be wiped clean easily. 

* Materials: PP (Hard Plastic), TPE (Soft Plastic/Silicone)

Product is now available in mass retail stores like Target and Walmart. 

Hanging Baby Seat Concept

Materials: PP (Hard Plastic), PU (Soft Density Foam)