Logo Design, Color Styles, Brand Messaging, Photo & Video Guidelines (2015-2016)
Prince Lionheart - Redesigned Packaging
Creative Direction & Lead Designer (2014 - 2015)
Faucet Extender
Before
After
Seat Saver
Before
After
Toilet Trainer
Before
After
Infant Seat
Before
After
I led the branding updates for Prince Lioneheart, which included redesigning of all of its product packaging.
Elements we wanted to convey with the updates:
- Introduction of Lifestyle Photography to convey the lively and fun product use (Photography done by me)
- Increase brand recognizability ("Pop From the Shelf")
- Increase package consistency
Prince Lionheart - Safety Line Packaging
Prince Lionheart - Child Booster Seat
A kids booster seat that is as beautiful as the adult chair it sits on top of. The seat is made of a strong polypropylene plastic but features a unique in-laid floating silicone cushion. The cushion is molded directly into the seat itself, resulting in a flush surface that can be wiped clean easily.
* Materials: PP (Hard Plastic), TPE (Soft Plastic/Silicone)
Product is now available in mass retail stores like Target and Walmart.
Hanging Baby Seat Concept
Materials: PP (Hard Plastic), PU (Soft Density Foam)
Wall Pockets - Product Concept
